MTG-is a fashion brand that explores the future of civilization and ways of survival for humanity. The brand reexamines the dynamic aesthetics of the human body and clothing through a multidimensional sustainable concept and a rational attitude, emphasizing the natural state of physical comfort. We value the harmonious and close relationship between humanity and nature, incorporating elements of contemporary sports aesthetics through the observations and admiration of LAI and CHRISTINE XU's personal experiences. As a result, MTG offers fashion that is not constrained by external forms, catering to diverse groups of people from different fields. The brand utilizes high-end functional fabrics and renewable materials, combined with advanced fashion tailoring. MTG intertwines minimalist lines, intricate craftsmanship such as traditional patchwork, and conflicts between traditional weaving techniques and fabrics, drawing inspiration from the memories of the two designers.
We incorporate functional fabrics such as bio-based leather Vegatex and renewable materials like Eastman Naia, to achieve further advancements in the multi-dimensional field of sustainability. In terms of sustainable tailoring and textile craftsmanship, MTG continues to utilize innovative clothing compositions with lower consumption as the goal, integrating avant-garde fashion elements and textile innovation technologies. This allows us to offer sustainable clothing products to a broader range of consumers and inspire positive changes in their lifestyle choices at the forefront.
The sustainable fashion brand MTG -showcased its SS23 collection and AW23 collection through offline presentations at Shanghai Fashion Week and LABELHOOD's avant-garde fashion art festival. The brand made its debut in AW22 through a fashion film. The founders of MTG, LAI and CHRISTINE XU, were honored as the Fashion Future Awards China's Pioneer Faces of the Year for 2023 in the creative industry. The winning piece from the "2021 RISE UP Sustainable Fashion Design Challenge" was showcased on the LABELHOOD runway during Shanghai Fashion Week for SS2022. The brand also collaborated with CONVERSE for the "Make Future Resonate" ideation show at Shanghai Shipyard and the AW22 collaboration with the theme "HOMETOWN." The brand also collaborated with Timberland for the SS2022 shoes remake collections.
FOUNDER
MTG brand was founded by two designers, who graduated from the London College of Fashion with a master's degree in womenswear and the University of Westminster with a master's degree in menswear. After they got good development in their respective fields, they created the mtg brand.
As a fashion designer, LAI participated in the aw18 collection of London fashion week, and her work was reported by Bof, Dazed, iD, Schon Magazine, and other well-known magazines and media. Besides, as the works of a new designer, they were shown on London design week. During this period, Lai participated in the 2017 ECCO’s sustainable products’research and development. And her design works were worn and collected by many stars and were also included in the 2017 collection by google arts. LAI has worked for womenswear brands such as Ann Demeulemeester, Acne Studio, and Edition, specializing in womenswear design, tailoring, and styling.
CHRISTINE XU's ss19 collection has been launched during the London menswear fashion week, and her works have been published in Fucking Young Magazine, Dazed, Hunger, Sicky Mag, and other magazines. Her sustainable fashion collection has won the gold award of Copenhagen Fashion Week and has been reported by Bof, Dazed, Office, and other well-known magazines and medias. CHRISTINE has worked for aw18 fashion brands such as Craig Green, Yang Li, Itokawa Film, and Common Gender, specializing in menswear design, womenswear design, and visual design.
They are keen to incorporate futurism with their unique pattern-making techniques, tailoring, photography, and graphic production. From the perspective of MTG, it expresses the exploration of the relationship between sports fashion’s possibilities and the body in the contemporary context.